The method of utilizing computer games to advertise a specific item or an organization is called Advergaming. We can classify advergames into 3 different categories: ATL Advergaming, BTL Advergaming and TTL Advergaming. Wired Magazine used this term for the first time in 2001.
Of all the important things that the 1970s created, there are few that made as huge of a social impact as computer games. There’s no doubt regarding it: computer games have been a significant force in society and among one of the most preferred leisure pursuits.
Having a good time with video game systems is among one of the most ways of entertainment. With the improvement in graphics and sound technology, video games today can really take you inside the video game itself and also makes you feel as if you were really the character you are playing.